Peninsula College Georgetown
(Jan`24) DBMK4013 Consumer Behaviour
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General
Course Evaluation
Course Evaluation
ZOOM Link for Revision Session on 5 April 2024
WEEK 1 - DIVERSITY OF CONSUMER BEHAVIOUR
LECTURE NOTES - DIVERSITY OF CONSUMER BEHAVIOUR
TUTORIAL QUESTIONS
TUTORIAL ANSWERS
WEEK 2 - CONSUMER NEEDS AND MOTIVATION
LECTURE NOTES - CONSUMER NEEDS AND MOTIVATION
TUTORIAL QUESTIONS
TUTORIAL ANSWERS
WEEK 3 - PERSONALITIES AND SELF CONCEPT
LECTURE NOTES - PERSONALITIES AND SELF CONCEPT
TUTORIAL QUESTIONS
TUTORIAL ANSWERS
WEEK 4 - CONSUMER PERCEPTION
LECTURE NOTES - CONSUMER PERCEPTION
TUTORIAL QUESTIONS
TUTORIAL ANSWERS
WEEK 7 - FACTORS INFLUENCING CONSUMER BEHAVIOUR (1)
LECTURE NOTES - FACTORS INFLUENCING CONSUMER BEHAVIOUR (1)
TUTORIAL QUESTIONS
TUTORIAL ANSWERS
WEEK 8 - FACTORS INFLUENCING CONSUMER BEHAVIOUR (2)
LECTURE NOTES - FACTORS INFLUENCING CONSUMER BEHAVIOUR (2)
TUTORIAL QUESTIONS
TUTORIAL ANSWERS
WEEK 9 - COMMUNICATION AND PERSUASION
LECTURE NOTES - COMMUNICATION AND PERSUASION
TUTORIAL QUESTIONS
TUTORIAL ANSWERS
WEEK 10 - DECISION MAKING
LECTURE NOTES - DECISION MAKING
TUTORIAL QUESTIONS
TUTORIAL ANSWERS
WEEK 11 - DIFFUSION OF INNOVATION
LECTURE NOTES - DIFFUSION OF INNOVATION
TUTORIAL QUESTIONS
TUTORIAL ANSWERS
WEEK 12 - CONSUMER RESEARCH
LECTURE NOTES - CONSUMER RESEARCH
TUTORIAL QUESTIONS
TUTORIAL ANSWERS
WEEK 13 - REVISION
REVISION SLIDES - PREPARATION FOR FINAL EXAM
IMPORTANT ANNOUNCEMENT (1) - Please join WhatsApp Group
IMPORTANT ANNOUNCEMENT (2) - Online classes for Week 1 & Week 2
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(Jan`24) DBMK4013 Consumer Behaviour
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Courses
Semester Jan - April 2024
Diploma
(Jan`24) DBMK4013 Consumer Behaviour
Summary
(Jan`24) DBMK4013 Consumer Behaviour
Teacher:
DR LEE PEY HUEY LECTURER
Skill Level
:
Beginner