Peninsula College Georgetown
  • (Sep`23) DBMK3013|TTM1223 Introduction to Marketing| DEB1233 Principles of Marketing
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    WEEK 1 (14/9 & 15/9) - CHAPTER 1 MARKETING CONCEPT
    WEEK 1 - LECTURE
    WEEK 1 - TUTORIAL
    WEEK 1 - TUTORIAL (ANSWERS)
    WEEK 2 (21/9 & 22/9) - CHAPTER 2 MARKETING ENVIRONMENT
    WEEK 2 - LECTURE
    WEEK 2 - TUTORIAL
    WEEK 2 - TUTORIAL (ANSWERS)
    WEEK 3 (29/9) - CHAPTER 3 CONSUMER MARKETS AND B2B MARKETS
    WEEK 3 - LECTURE
    WEEK 3 - TUTORIAL
    WEEK 3 - TUTORIAL (ANSWERS)
    WEEK 4 (5/10 & 6/10) - CHAPTER 4 MARKET SEGMENTATION, TARGETING, DIFFERENTIATION & POSITIONING
    WEEK 4 - LECTURE
    WEEK 4 - TUTORIAL
    WEEK 4 - TUTORIAL (ANSWERS)
    WEEK 5 (12/10 & 13/10) - CHAPTER 5 PRODUCT
    Marketing Mix (4Ps)
    WEEK 5 - LECTURE
    WEEK 5 - TUTORIAL
    WEEK 5 - TUTORIAL (ANSWERS)
    WEEK 6 (19/10 & 20/10) - CHAPTER 6 PRICING DECISIONS
    WEEK 6 - LECTURE
    WEEK 6 - TUTORIAL
    WEEK 6 - TUTORIAL (ANSWERS)
    WEEK 7 (26/10 & 27/10) - CHAPTER 7 PROMOTIONAL DECISIONS
    WEEK 7 - LECTURE
    WEEK 7 - TUTORIAL
    WEEK 7 - TUTORIAL (ANSWERS)
    WEEK 8 (2/11 & 3/11) - CHAPTER 8 PLACE (MARKETING CHANNELS)
    WEEK 8 - LECTURE
    WEEK 8 - TUTORIAL
    WEEK 8 - TUTORIAL (ANSWERS)
    WEEK 9 (9/11 & 10/11) - CHAPTER 9 CONSUMER AND BUSINESS BUYER BEHAVIOUR
    WEEK 9 - LECTURE
    WEEK 9 - TUTORIAL
    WEEK 9 - TUTORIAL (ANSWERS)
    WEEK 9 (9/11 & 10/11) - CHAPTER 10 SUSTAINABLE MARKETING
    WEEK 10 - LECTURE
    WEEK 10 - TUTORIAL
    WEEK 10 - TUTORIAL (ANSWERS)
    WEEK 11 (23/11 & 24/11) - CHAPTER 11 MANAGING MARKETING INFORMATION
    WEEK 11 - LECTURE
    WEEK 11 - TUTORIAL
    WEEK 11 - TUTORIAL (ANSWERS)
    WEEK 12 (30/11)- REVISION (PREPARATION FOR EXAM)
    REVISION SLIDES (SEPT 2023)
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    (Sep`23) DBMK3013|TTM1223 Introduction to Marketing| DEB1233 Principles of Marketing
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    (Sep`23) DBMK3013|TTM1223 Introduction to Marketing| DEB1233 Principles of Marketing

    • Teacher: DR LEE PEY HUEY LECTURER
    Skill Level: Beginner

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