Peninsula College Georgetown
(May`23) DBMK3013|TTM1223 Introduction to Marketing | DEB1233 Principles of Marketing
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Group Written Assignment
Group Presentation Slides
Evaluation
Course Evaluation
WEEK 1 (12/5/23) - CHAPTER 1 MARKETING CONCEPT
WEEK 1 - LECTURE
WEEK 1 - TUTORIAL
WEEK 1 - TUTORIAL (ANSWERS)
Recorded lecture for Lesson 1 (12 May 2023)
WEEK 2 (19/5/23) - CHAPTER 2 MARKETING ENVIRONMENT
WEEK 2 - LECTURE
WEEK 2 - TUTORIAL
WEEK 2 - TUTORIAL (ANSWERS)
WEEK 2 (19/5/23) - CHAPTER 3 CONSUMER MARKETS AND B2B MARKETS
WEEK 2 - LECTURE
WEEK 2 - TUTORIAL
WEEK 2 - TUTORIAL (ANSWERS)
WEEK 3 (26/5/23) - CHAPTER 4 MARKET SEGMENTATION, TARGETING, DIFFERENTIATION & POSITIONING
WEEK 3 - LECTURE
WEEK 3 - TUTORIAL
WEEK 3- TUTORIAL (ANSWERS)
WEEK 4 (2/6/23) - CHAPTER 5 PRODUCT
WEEK 4 - LECTURE
WEEK 4 - TUTORIAL
WEEK 4 - TUTORIAL (ANSWERS)
Marketing Mix (4Ps)
WEEK 5 (9/6/23) - CHAPTER 6 PRICING DECISIONS
WEEK 5 - LECTURE
WEEK 5 - TUTORIAL
WEEK 5 - TUTORIAL (ANSWERS)
WEEK 6 (16/6/23) - CHAPTER 7 PROMOTIONAL DECISIONS
WEEK 6 - LECTURE
WEEK 6 - TUTORIAL
WEEK 6 - TUTORIAL (ANSWERS)
WEEK 7 (23/6/23) - CHAPTER 8 PLACE (MARKETING CHANNELS)
WEEK 7 - LECTURE
WEEK 7 - TUTORIAL
WEEK 7 - TUTORIAL (ANSWERS)
WEEK 9 (14/7/23) - CHAPTER 9 CONSUMER AND BUSINESS BUYER BEHAVIOUR
WEEK 9 - LECTURE
WEEK 9 - TUTORIAL
WEEK 9 - TUTORIAL (ANSWERS)
WEEK 10 (21/7/23) - CHAPTER 10 SUSTAINABLE MARKETING
WEEK 10 - LECTURE
WEEK 10 - TUTORIAL
WEEK 10 - TUTORIAL (ANSWERS)
WEEK 11 (28/7/23) - CHAPTER 11 MANAGING MARKETING INFORMATION
WEEK 11 - LECTURE
WEEK 11 - TUTORIAL
WEEK 11 - TUTORIAL (ANSWERS)
WEEK 12 (4/8/23)- REVISION (PREPARATION FOR EXAM)
Revision Slides for May 2023 semester
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(May`23) DBMK3013|TTM1223 Introduction to Marketing | DEB1233 Principles of Marketing
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Semester May-August 2023
Diploma
(May`23) DBMK3013|TTM1223 Introduction to Marketing | DEB1233 Principles of Marketing
Summary
(May`23) DBMK3013|TTM1223 Introduction to Marketing | DEB1233 Principles of Marketing
Teacher:
DR LEE PEY HUEY LECTURER
Skill Level
:
Beginner